heritage house plants

The Leaf Lounge brand blends the warmth of heritage house plants with a quirky contemporary edge. Rooted in the idea of contemporary ancestry, the identity pairs traditional typography with a modern colour palette, creating a balance that feels both familiar and fresh. Hand-drawn, Picasso-inspired line illustrations of leaves add character and personality, while a dynamic logo system — designed to flex between a monogram, roundel, and horizontal lockup — ensures the brand feels expressive, adaptable, and confident across every touchpoint.