Design a full rebrand for the Icelandic Sea Monster museum, Skrimslatur. Now renamed Sonn Saga (long tales), take the rebrand and roll out to other important touch points to create local excitement and online global engagement. Many of the real eye witness accounts focussed on the monsters eyes and features. I used this information to create a rich identity that appeals to adults and children - my target market.
Passion project
QUIRKY. FEARLESS. HUMOUROUS.
Enter, if you dare...
The Icelandic Sea Monster Museum delves into ancient beasts and dark folklore, featuring numerous eyewitness accounts of encounters with these legendary creatures. Many describe the monsters' eerie 'red glare' and their powerful stomps, which have inspired my motion design along with my target market: children and families.
Social media ad featuring bold, dynamic typography and quirky graphic elements. The design reflects brands guiding motion principles. The type lockup creates an energetic vibe and the exaggerated, animated graphic elements invites young explorers to discover the thrilling stories of Iceland's legendary sea monsters.